Sovana is a distinguished women’s clothing brand based in Mumbai, India, offering a curated collection of contemporary, stylish, and high-quality fashion pieces. The brand targets modern, empowered women who value both elegance and individuality in their fashion choices.
Sovana needed a fashion-forward brand identity that would:
Reflect their values of sophistication, confidence, and individuality
Stand out in a competitive fashion market
Establish a premium presence across online and offline platforms
Ensure brand consistency across packaging, social media, and stationery
Resonate with a target audience of modern, style-conscious women
I designed a sleek and modern visual identity centered around timeless elegance and individuality. The brand system was built to be versatile, memorable, and sophisticated. Highlights of the design approach include:
A modern, minimalistic logo with balanced typography and elegance
A refined color palette symbolizing luxury, confidence, and calm
Strong visual hierarchy that balances editorial and approachable aesthetics
Seamless consistency across all brand touchpoints
Primary and secondary logo variations with fashion lookbook background
Created a minimalist logotype that embodies elegance and modernity, adaptable for use on everything from signage to labels.
Developed a soft yet sophisticated color palette blending neutral tones with a signature accent color. Chose a typographic pairing of modern serif and clean sans-serif fonts for balance between heritage and contemporary appeal.
Designed a fully branded set of templates for posts, stories, and highlights—ensuring Sovana’s feed remains aesthetically aligned and on-brand with minimal effort.
Crafted elegant business cards, clothing tags, invoice templates, and letterheads—every element refined to reflect Sovana’s premium nature.
Designed clean, luxurious packaging including hangtags, thank-you cards, and shopping bags to elevate the unboxing experience and reinforce the brand narrative.
Sovana’s new visual identity helped the brand:
Attract their ideal customer through a refined, consistent aesthetic
Stand out across social media and fashion retail spaces
Launch successfully with cohesive branding across all customer touchpoints
Establish brand recognition and trust within the competitive fashion marke
Brand identity design
Logo design & typography systems
Color theory and brand psychology
Social media kit creation
Packaging and print collateral design
Presentation & mockup creation
Adobe Illustrator, Photoshop, InDesign, Figma
“The brand identity completely transformed how Sovana is perceived. From the packaging to our Instagram feed, everything feels polished and premium. Our customers love the new look, and we’re proud to call it ours.”
— Sovana Team, Mumbai
Discovery & Brand Strategy: 1 week
Logo & Visual Direction: 2 weeks
Collateral & Packaging Design: 2 weeks
Social Media Kit Development: 1 week
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