Design and UX strategy for Clothify, a fashion-forward mobile marketplace connecting buyers with curated clothing sellers. The app brings together indie brands, resale wardrobes, and trend-savvy shoppers on a sleek, scroll-worthy interface.
Clothify needed a high-conversion mobile app design that would:
Offer an Instagram-like browsing experience for fashion items
Let users filter by brand, style, and condition (new/resale)
Support secure in-app transactions
Highlight seller storefronts and product details beautifully
Encourage user-generated listings and reviews
We created a clean, swipe-friendly mobile interface with bold visuals and intuitive navigation. The design leans into modern UI patterns with a fashion-first feel.
Key visual themes:
Bold typography with lots of white space
High-resolution product cards
Sticky bottom nav with key tabs: Home, Categories, Sell, Cart, Profile
Wishlist and “Try this look” integrations
Soft gradients and neutral tones to let clothing stand out
Designed in Figma with atomic components
Prototyped interactions using Framer
Created developer-ready assets and style guides
Applied Dark Mode variants and responsive layouts for fold and scroll
Designed for Android and iOS simultaneously (Material + Human Interface Guidelines)
Personalized feed with trending items
Scrollable category chips: “Streetwear”, “Formal”, “Sustainable”, etc.
Smart filters with saved preferences
Carousel for “Deals of the Day” and seasonal collections
Each seller profile includes:
Logo, banner, and bio
Ratings and reviews
Grid view of listings
Follow and message buttons
We designed a streamlined multi-step listing process:
Photo uploads with smart crop & background removal
Tag system for style, brand, fabric
Auto-suggested titles and prices based on trends
Draft saving and preview mode
Cart with editable quantities and delivery estimates
Multiple payment methods
Promo code support
Order summary and real-time shipping updates
Add-to-Wishlist for saved looks
Styleboard builder for mixing and matching pieces
Shareable collections with friends or followers
Clothify’s design rollout led to promising results during MVP launch:
80% of users rated the app’s UI “very easy to use”
2.3x increase in seller sign-ups within 3 weeks of beta
55% more in-app chats between buyers and sellers
Users spent 3x more time browsing curated feeds than competitors’ apps
78% of listings included all suggested details due to smart form flow
Mobile-first UI/UX design for e-commerce
Interactive prototyping (Figma + Framer)
Dark Mode & adaptive layout design
Micro-interactions and animation flows
Fashion-focused UX copywriting
Design system creation for scalable dev handoff
The Clothify design blew us away — stylish, modern, and insanely easy to use. It feels like the Pinterest of fashion marketplaces. Our sellers love it, and buyers are sticking around.
— Co-founder, Clothify
Research + Wireframes: 1.5 weeks
High-Fidelity Design: 3 weeks
Prototyping & Animation: 1.5 weeks
Handoff to Dev + QA Support: 1 week
✅ Total Project Duration: ~7 weeks
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