Athyh Café is a charming coffee and dessert spot that celebrates togetherness through sweet flavors and cozy vibes. The brand wanted to bring that same warmth to their online presence—particularly Instagram
Athyh Café needed a thoughtful and aesthetic Instagram strategy that would
Visually reflect their cozy, heartwarming café experience
Increase engagement and reach among dessert lovers and café-goers
Maintain a consistent, premium brand voice
Encourage customer-generated content and shares
We developed a content plan that centered around emotional storytelling, beautiful food photography, and soft, elegant typography. Every post was curated to feel warm and welcoming, while keeping the visual grid cohesive.
I designed a clean, neutral-toned layout using soft creams, browns, and subtle orange accents. Fonts were chosen to express sweetness and warmth, matching the vibe of the café.
Key visual elements:
Custom-designed quote posts
Highlight covers and story templates
Reels covers & interactive elements
Use of natural textures and cozy food shots
From product teasers to behind-the-scenes baking shots, I helped bring the brand’s personality to life through playful reel transitions and customer-focused captions.
42% increase in monthly profile visits
3.2x growth in story interactions
Reels average 5x more reach than previous static posts
Positive DM feedback from customers mentioning “aesthetic feed”
Our Instagram feels like our café now. Customers love it, and we’ve seen more orders through DMs just from the aesthetic. The vibe is exactly what we were looking for.
Adobe Photoshop & Illustrator
Figma
Social media strategy
Typography & layout design
Short-form video direction
Visual storytelling
Planning & strategy: 1 week
Design & mockups: 1 week
Execution & rollout: Ongoing (monthly retainer basis)
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