A full website UI/UX design for Aurellia, a modern cosmetology clinic specializing in advanced skincare, aesthetic treatments, and beauty procedures. The project aimed to create a visually elegant, patient-friendly platform that feels as rejuvenating as the treatments offered.
Aurellia needed a website that would:
Showcase their premium cosmetic and skincare services
Appeal to beauty-conscious clients with an elegant, luxurious design
Provide information on treatments, specialists, and safety procedures
Enable seamless appointment bookings and client communication
Build brand credibility in a competitive beauty & wellness industry
The design centered on refined aesthetics, user-friendly layouts, and modern wellness branding. The brand colors leaned into warm neutrals and blush pinks, creating a sense of trust and calm.
Key Elements:
Soft, feminine color palette with accent tones for calls-to-action
Rounded, elegant typography for headings and service highlights
Clear navigation with segmented service categories
Personalized content sections including testimonials, before/after images, and doctor bios
An immediate “Book Now” call-to-action designed to drive client conversions from the homepage.
A visual, filterable grid of treatments including facials, laser therapies, injectables, and body contouring.
Dedicated bios with credentials, specializations, and patient reviews to build trust and familiarity.
Expandable panels for common questions, post-treatment care, and certifications — essential in the beauty/medical hybrid space.
Tailored for mobile-first users with easy thumb navigation and large tap targets for bookings and inquiries.
54% increase in online appointment bookings post-launch
Improved client communication through embedded contact tools
Higher engagement on service pages and about section
87% mobile usage retention rate, optimized for younger audiences
4.9/5 user satisfaction based on pre/post-launch surveys
UI/UX design for beauty & wellness websites
Figma prototyping and responsive design
High-fidelity interface design
Conversion-focused booking UX
Client persona mapping
Aesthetic design systems
The new website design completely changed how clients interact with us. It’s elegant, easy to use, and makes booking a breeze. Our patients always mention how beautiful it looks!
— Clinic Manager, Aurellia
Discovery & Research – 1 week
UI/UX Design & Wireframes – 2 weeks
High-Fidelity Mockups – 2 weeks
Revisions & Testing – 1 week
Handoff to Dev Team – 1 week
✅ Total Duration: 7 weeks
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